Berry Student Earns AMA Recognition
Tony Potts
03-13-2010
Berry College senior Megan Moffatt is one of four Georgia
college students chosen to receive a new award being presented
by the Atlanta chapter of the American Marketing Association.
The new honor is named for Dr. Ken Bernhardt, a longtime AMA
member and 2001 recipient of the Wayne Lemburg Award for Lifetime
Service to the AMA. A staunch supporter of education and the
marketing community, Dr. Bernhardt elevated his commitment to
the profession in the Atlanta area by endowing the Ken Bernhardt
AMA-Atlanta Outstanding Collegiate Marketer Award.
“I got involved with AMA during college, and it’s been an invaluable organization, opening many doors throughout my career,” he explained.
Through the new program, Dr. Bernhardt and AMA-Atlanta will honor four collegiate marketing students annually with a cash award. Recipients are recognized for demonstrating superior marketing skills, maintaining a GPA of 3.0 or above, dedication to their AMA collegiate chapter and a likelihood of a successful career in marketing. This year’s honorees represented Berry, Chattahoochee Technical College, Kennesaw State University and Georgia College and State University.
Moffatt’s continued determination and passion have helped her to stand out above the crowd. She is the current president of Berry’s Association of Marketers and played a key role in the formation of the college’s AMA chapter, which was recently inducted into AMA-Atlanta.
During her years at Berry, the marketing major and Spanish minor has served as a student tutor in marketing and a student reviewer for an online journal dedicated to student business research, The Undergraduate Business and Economics Research Journal. She is also a recipient of Berry’s Kirbo Award for student research. Her academic performance and outstanding scholarly achievements have impressed Berry professors and enhanced her networking skills.
“She personifies the intellect, skills and values that the American Marketing Association espouses, and will clearly have a presence in the marketing field,” said Dr. Jon Littlefield, assistant professor of marketing.
Last spring, Moffatt spent a semester at the Universidad Naciónal de Córdoba in Argentina. Her love for travel and commitment to achieving fluency in a second language allowed her to fully immerse herself in the culture and social relations of Argentina.
“Time in Argentina gave me a better perspective on international marketing and cross-cultural influence,” she explained.
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